Analyzing what
you haven't got
as well as what you have is a necessary ingredient of a career.
Orison Swett Marden
The information provided here has helped many become successful with persistence and determination.
Marketing
Every business needs some method of marketing or advertising it's products and services. There are different methods of marketing and the cost can range from zero to the 1,000's and even tens of thousands.
There are a few basic categories in marketing:
- Focusing on a niche -
specific products and what makes yours better than the competition - Target marketing -
your specific customer target - Advertising location -
Newspapers, flyers, radio, Internet, etc. - Traffic -
driving people to your store and/or website using coupons, sale discounts, and etc. Websites have a few more techniques which will be addressed. - Distributors, Affiliates, and Partners -
those who team up to help sell your products/services and get a commission. - Sales Copy -
convincing your customer and closing the sale
The most important is your niche and target customers as this draws the right customers to your store that sells the products and services they are looking for.
Focusing on a Niche
Unless you are starting a new type of product or service that doesn't exist, you are more than likely going to have competition to begin with, or at least soon after. So as you begin your store or service it's important to have something that stands out from your competition. What is it that makes your product or service better than XYZ Company? This is what you need to focus on in your marketing.
In addition, you want to make sure you're true in your word as word of mouth travels better and with the help of the Internet, it travels fast.
Target Marketing
Who are the most likely people to purchase your product or service? Your goal should not be to try to attract everyone; rather those who are looking to purchase your product or service. Most people look for a specific item or service to purchase. Window shoppers will give you some sales, but the majority come looking for something specific, especially Online.
Advertising Location
There are ways to spread your existence both online and offline. There are free websites where you can submit your ads and ones where you pay. And with the right sales copy you can increase targeted web site traffic just like the successful millionaires do.
- Broadcasting -
TV or radio is by far the most expensive method to advertise.
- Newspapers and magazines -
- Telemarketing -
Get numbers from a list or phone book
- Internet -
There is the traditional method and Social Marketing
Traditional
Free -
- Ad Land Pro -
Get linked from over 69,000 sites with one click. - Advertising For Free Forum
Paid -
- Ad Blast The World – For a small fee each month you can receive 50,000 New & Fresh
Opt-
In Email Leads every week, and you can send your ad as many times as you want!
Social Marketing (Web 2.0)
Statistics prove that the best way to advertise is by word of mouth. You can increase targeted web site traffic by using blogs, articles, and videos as ways to get free sales leads.
- Handouts -
Flyers, posters, cards are
- Word of mouth -
One of the first things trainers tell their distributors to do is to talk to their family and friends; however, this may work if you have a close knit family who loves to venture into new things, but if you don't then this is not the best method to start with. Word of mouth is by far the best and that's why many customers have testimonials. There is a way to talk to people without "selling" to them. Also, you can find people on the Internet in chat rooms or blogs who may be interested in your product or service. In any case, you want to make sure you are leaving a good impression in your communication and truthful about your product or service. Otherwise it can hurt your reputation.
Traffic
Traffic is merely ways to drive people to your store. Most tips are geared toward Online stores; yet using advertising you can still increase customer visits to your store.
Internet traffic is not hard, you just have to have the right content or information on your Webpages. There are a few other things you need to do in order to get on the top couple pages of the search engines.
Techniques To Increase Traffic
SEO (Search Engine Optimization)
There are tricks you need to know in order to rank yourselves on the first or at least the second pages of the search engines. In addition, you can promote your website for free and increase your domain rankings by including forums and blogs on your website.
Distributors, Affiliates, and Partners
Why not offer others a partnership program to promote your business for you, and you give them a percentage! Many online business owners have an internet promotion affiliate marketing program. Even one guru marketer uses this lead generation tactic attracting many wanting to work from home.
The following companies are used by many:
- Pay Dot Com
- Click Bank
Sales Copy
Once they come to your website you need a good sales copy. This means you want to make sure your Webpages tell, sell, and sponsor for you.
You also need marketing skills for when you’re speaking with your potential customer on the phone.
One Week Marketing
Absolute Best 5-
How To Make Money Online
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Winning Your Niche
This audio teaches you how to find, reserach, test, and dominate any niche market you choose.
SEO Book is an excellent resource for learning how to optimize your website.
Website Marketing Magic Volume 1 is a must have complete Internet marketing course. You learn how to get more traffic and make more sales! Plus there are no monthly fees; it’s just a one time cost.